Introduction To  Sports Reporting


Sports Anchoring 

As a rule, sports anchors work twice as many hours and make half as much money as news anchors. 

Advent of sports cable programs has reduced the need for national sports coverage in local markets.

Note: Turmoil at WTAE

Most local stations no longer run baseball or basketball scoreboards.

Sports anchors are being asked to do more and more: blogs, extra shows, answer email, etc.

Smaller markets now ask sports anchors to shoot and their own video on computers, along with writing scripts and presenting on the air.

Sports anchors are often expected to cover games or go to games on their own time. They're also expected to cover news conferences and break stories.

Is sports anchoring really just "talking out loud?"

Not exactly.

TV is two dimensional. Radio is one dimensional. That makes effective communication more challenging.

HD TV makes appearance more important. In TV, appearance matters!

In radio, voice matters.

Improvements in technology have helped radio broadcasters, but made it tougher for TV.

Both radio and TV require more attention to tone and emphasis than regular conversation.

TV tends to "flatten" voice quality. It's easy for all stories to start sounding alike.

Change of pitch lets viewers know you're changing subjects.

Change of pitch is also a way of getting attention.

Voice projection becomes more important.

Radio allows you to be more conversational.

Reading a teleprompter isn't as easy as you might think.


Looking, sounding, and acting like you know what you're talking about.

Confidence and experience to handle anything that comes up. 

Mike Schneider and Warner Wolf

Appearing relaxed and confident can be difficult due to the stress of multi-tasking and managing large amounts of information in a short amount of time.

Sometimes you're not only responsible for knowing your stuff, but you're also responsible for making sure your script directions are correct.

Don't talk about what you don't know about!

Style and Personality

Don't imitate. The world only needs one Dick Vitale or Chris Berman.

Develop your own style.

Wolf on PM Magazine 

Warner Wolf on Imus

Inform while entertaining, entertain while informing.

A light hearted approach usually appeals to viewers, but a non-stop diet of wackiness gets old fast.

Joe Fowler

"Vic the Brick"

Howard Cosell: "I bridge the gap between entertaining and informing."

ABC tried Dennis Miller on Monday Night Football.

It's okay to be controversial sometimes.

"Heat works better than light."

Some people have made a career out of being negative.

A style that works in one place will not necessarily work in another.

Dan Cook KENS TV San Antonio